POP Porridge initially launched in 2020 and is relaunching in December 2022. POP Porridge is a personalised food product launched by The POP FOOD Co, and its founder Rachel Eva Elaine Garwood is a University of Leeds law graduate. POP is an acronym for The Power of Personalisation.

In 2013, Rachel launched an online food website which was in operation for eight years.

She has a very keen interest in plant based nutrition, health, fitness and wellbeing and as a result launched an online personalised vegan food business.